Gopal Paswan | Performance Marketer & Shopify Growth
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Gopal Paswan: Your Digital Marketing Partner

Freelancer | Digital Marketer | Social Media Marketing | Content Writer | Shopify, Wix, Wordpress Developer | Ecommerce Management & E-commerce Store Developer

About Me

I'm Gopal Paswan, a passionate freelance digital marketer dedicated to helping businesses thrive online. With 6.5+ years of experience, I specialize in maximizing digital presence and driving tangible results. I offer a personalized, transparent, and results-driven approach, distinct from typical marketing agencies.

What I Do

Social Media Management

Crafting engaging strategies for your brand's online presence.

Targeted Advertising

Designing campaigns to reach your ideal audience and drive conversions.

Content Creation & SEO

Producing high-quality content optimized for search engines.

Website Development

Monitoring performance and providing data-driven insights for growth.

Experience

Key Responsibilities at workplace

  • Social Media Management: Enhanced brand visibility and engagement across Facebook, Twitter, LinkedIn, and Instagram.
  • Google Ads: Spearheaded campaigns, optimizing for ROI through keyword research, ad copywriting, and A/B testing.
  • Content & SEO: Produced high-quality content, conducted in-depth research, and leveraged SEO to improve search rankings.

Accounts Managed

Witness the tangible impact of strategic social media management. Here are a few Instagram handles I've successfully managed, driving engagement, increasing reach, and fostering strong online communities.

Apollo Indore

Managing the social media presence and performance marketing for Apollo Hospitals Indore involves creating a strategic digital ecosystem that builds trust, drives patient engagement, and generates high-quality leads.

Greenvalley School

Helped them with content writing for their reels and posts and maintaining their social presence across IG & FB resulting the growth with 2x reachs.

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Bombay Dhaba

Managing their Social Presence by actively posting on their IG Profile as per the Brand Requriements.


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Pitchers Cafebar

Managing their social presence across IG for them i provide offers for upcoming days or any special occasion


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The Yoga Institute

Managing their Social Presence by actively posting on their IG Profile as per the Brand Requriements.

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Gantu

Managing their strategic content, consistent posting, audience engagement and genrating leads.


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Naturesum

Boosted brand awareness and sales for a Health & Beauty by crafting engaging posts and targeted ad campaigns, improving reach by 40%.

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Digital Marketing in Action

Explore a selection of my successful projects, demonstrating my expertise in driving online growth, engaging audiences, and delivering measurable results across various digital marketing disciplines.

Skills

  • Social Media Marketing & Management
  • Facebooks Ads
  • Google Ads
  • Website Development
  • Graphic Designing
  • Email Marketing
  • Cold Outreaching
  • Content Writing

Tools

  • Canva: For Designing
  • Google Sheets: For Curating Content Calendar & Social
    Media Reports
  • Google Docs: For Crafting & Planning Content or Social
    Media Ad Campaigns
  • Asana: For See and Track Work I’m assigned to get it done
  • Hootsuite | Buffer: For managing social media content and
    pages, from scheduling, content creation, analytics, and
    social listening, in one place
  • WIX | WordPress | Shopify: For Website Development
  • SEMRush | MOZ Seo | SEO Site Checkup: For SEO
  • Mailchimp: For Email Marketing
  • Chat GPT: To Generate Ideas for content and Strategic
    Planning
  • Meta Business Suite


Meta Ad Campaigns: Driving Results

My expertise in Meta Ad Campaigns goes beyond simple ad placement; I focus on strategic targeting, creative optimization, and continuous analysis to ensure maximum return on investment. Here are some of the key results I consistently deliver for clients:

Increased Conversions

Implementing targeted strategies to turn clicks into valuable leads and sales.

Optimized ROI

Maximizing advertising spend efficiency to achieve higher profits for your business.

Expanded Reach

Reaching a broader, highly relevant audience to grow brand awareness and market share.

Reduced CPA

Driving down the cost per acquisition while maintaining or improving lead quality.

Meta Ad Campaigns:

My expertise in Meta Ads (Facebook & Instagram) allows me to craft highly effective campaigns that deliver measurable results.


Lead Generation Campaign – Travel Sector

Objective: Generate quality leads for a premium travel project of Bali

Results:

  • Cost per Lead (CPL): ₹46.81
  • Leads Generated: 191+ in 20 days
  • Targeted High-Net-Worth Individuals in IT Cities with the Detailed targeting according to the package

E-commerce Sales Campaign – Beauty & Health Brand

Objective: Drive website sales through performance creatives
Strategy: Video Ads with product tags and urgency hooks

Results:

  • 2.44X ROAS
  • 11% increase in cart conversions in 17 days
  • ₹6.35 average cost per click

Lead Generation Campaign – Travel Sector

Objective: Generate quality leads for a premium travel project of Bali

Results:

  • Cost per Lead (CPL): ₹24.82
  • Leads Generated: 562+ in 60 days
  • Targeted High-Net-Worth Individuals in IT Cities with the Detailed targeting according to the package



Healthcare Lead Generation Campaigns – Apollo Indore

Objective:
Drive high-quality patient inquiries (form leads) for key departments—Orthopaedics (Hip & Joint), ENT, and Cardiac services—through Meta Ads.

Campaign Overview:
Executed multiple performance marketing campaigns focused on localized patient acquisition using Meta Lead Generation Ads. The strategy emphasized cost efficiency, consistent lead flow, and department-specific targeting.

Key Results:

  • Total Leads Generated: 560+
  • Average Cost Per Lead (CPL): ₹31 – ₹51
  • Total Spend (Tracked Campaigns): ₹13,000+
  • CPM: As low as ₹12.82 (highly efficient reach)

Campaign Breakdown:

Orthopaedics

  • 248 leads generated
  • CPL: ₹51.09
  • Strong consistency in daily lead volume


ENT Campaign

  • 234 leads generated
  • CPL: ₹46.78
  • Achieved steady scaling with controlled costs

Cardiac

  • 78 leads generated (short duration campaign)
  • CPL: ₹31.88 (most cost-efficient)
  • High-intent audience targeting delivered lower CPL

Website Development & Design Proudly made in Wix

Delve into a selection of my web development and design projects, highlighting my ability to create intuitive, visually appealing, and highly functional digital experiences that drive user engagement and business objectives.

E-commerce Platform Redesign

Objective: To modernize an existing e-commerce platform, enhance user experience, and increase online sales conversions.

  • 25% increase in mobile conversion rates.
  • 15% reduction in bounce rate across key product pages.
  • Successful integration of new payment gateways and inventory management.

Yoga Classes Website

Objective: To establish a professional and informative online presence for a Yoga teacher, showcasing their expertise and services.

  • 30% increase in qualified lead generation through optimized contact forms.
  • Improved brand credibility and online authority.
  • Enhanced user navigation for quick access to class offerings.


Branding Services Website

Objective: To establish a professional and informative online presence for a Branding service provider, showcasing their expertise and services.

  • Lead forms integration.
  • Improved brand credibility and online authority.
  • Enhanced user navigation for quick access to class offerings.

What i offer as a Web Designer

I offer a comprehensive suite of digital marketing services designed to help your business thrive online. From enhancing your brand's presence to driving conversions, my goal is to deliver measurable results that align with your objectives.

Custom Wix Website Design

Building strong website and increasing brand visibility online. {Made in Wix-Wordpress-Shopify}

Mobile Optimization

Crafting and optimizing high-performing websites for mobile devices.

Integration Support

Booking, Payments, CRM, etc.

Content Creation

Developing compelling content to engage your audience and drive conversions.

My Services

I offer a comprehensive suite of digital marketing services designed to elevate your brand's online presence, engage your target audience, and drive measurable growth.

Social Media Management

Developing and executing strategies across platforms like Facebook, Instagram, and LinkedIn to boost engagement and brand visibility.

Google Ads Campaigns

Designing and optimizing paid search campaigns to maximize ROI, drive traffic, and generate high-quality leads.

Content Writing & SEO

Creating compelling, SEO-optimized content that ranks high in search results and resonates with your audience.

Website Development & Design

Building responsive, user-friendly websites that look great, function seamlessly, and convert visitors into customers.

Email Marketing

Crafting effective email campaigns to nurture leads, retain customers, and drive repeat business.

Graphic Designing

Creating visually stunning graphics and creatives for all your digital marketing needs, from ads to social media posts.

Contact

Contact

+91 9179030328 (Work)

[email protected]

LinkedIn Profile

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